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Authored Books

Both Dale and Craig Rogers have authored books, publications and articles, all of which provide their practical experience within the investment services industry. Dale and co-author Larry Chambers provide the needed insight to begin the journey to financial security in First Time Investor.

Dale and Craig Rogers teamed to produce the definitive book on the 401(k) process in How to Build, Protect and Maintain Your 401(k) Plan.

By clicking on the links below, you can purchase either or both of these insightful books.

How to Build, Protect and Maintain Your 401 (k) Plan
by Dale and Craig Rogers

Combine knowledge with self-discipline and you become unstoppable. This book is intended to build a safe and secure retirement plan. The discipline is up to you. But – by following the principles outlined in this book, your journey on this path should be easier and, ultimately, more successful.

“Your book is so clear and concise, describing each rudimentary step to the decision making point. Many mothers send clippings to their children – I send “required reading”! This book is definitely on its way to our three sons. Thank you so much.” Ann

“This book is a must for all employees. The educational value crosses the spectrum from those with limited knowledge to those with years of experience. I gained new insight from How to Build, Protect and Maintain Your 401 (k) and plan to provide the book to each of my employees. ” Michael B. WSTX

First Time Investor
by Larry Chambers and Dale Rogers

From the end of the 1990’s bull run to today’s point-and-click electronic trading, investors face a radically transformed trading environment. The First Time Investor has been updated to teach beginning investors everything they must know in this new, high-speed investment arena. Along with the basics, it now features in-depth discussions on day trading, decimalization, the expansion of the global marketplace, and more — as well as a valuable new section on the top 10 things people must do to protect their 401(k)s.

Suggested Reading

The following recommended reading material covers:

  • Efficient Portfolio Theory
  • Stock Price Movement
  • Efficient vs. Inefficient Markets
  • Portfolio Diversification
  • Asset Allocation
  • Development of Capital Markets (U.S. and Global)


A Random Walk Down Wall Street
— by Burton Malkiel

An updated classic, this remains one of our favorite books; highly entertaining and irreverent to Wall Street marketing departments.

Capital Ideas
— by Peter Bernstein

This is the extraordinary account of how a few economists at the University of Chicago led the revolution that changed investing forever on Wall Street.

The Prudent Investor’s Guide to Beating Wall Street at Its Own Game
— by John Bowen & Daniel Goldie

This book stresses practical investment advice over marketing hype, showing you an easy-to-use investment strategy for scientifically minimizing risks while improving your returns.

Investment Policy
— by Charles D. Ellis

This very special book is one of the most interesting and illuminating books on the investment process ever written. We highly recommend this book.

The Four Pillars of Investing

Sound, sensible advice from a hero to frustrated investors everywhere. William Bernstein’s The Four Pillars of Investing gives investors the tools they need to construct top-returning portfolios without the help of a financial adviser.

Asset Allocation
— by Roger Gibson

Another classic resource that has a thorough discussion of the basic critical elements for successful investing.